The Welsh Government and the City and County of Swansea have agreed with the Liberty Stadium to rename the North Stand the Croeso Stand for this season’s Swansea FC and Ospreys home matches.
The renaming of the stand is part of a wider marketing initiative designed to take full advantage of Swansea City’s rise to the Premiership. This includes branding the stand with visitwales.com and visitswanseabay.com, pitch side LED advertising, use of stadium conference and meeting facilities ,website advertising links and PR initiatives. Visit Wales will also use live TV broadcasts featuring Swansea City to promote Wales to the rest of the UK.
Business Minister Edwina Hart announced the initiative ahead of the Swans’ first Premier League home match against Wigan Athletic on Saturday (20 August).
Mrs Hart said:
“Swansea City’s wonderful achievement to reach the Premier League has provided a fantastic opportunity for promoting Wales to a worldwide audience. The Premier League is the most watched sporting franchise in the world with matches being watched in 575 million homes in 211 countries.
“We want to make sure that all these people can see what a warm welcome there is for everyone in Wales and promote tourism and business opportunities in Wales across the world. For visiting fans there’ll also be the chance to see the best of Wales in the Croeso Stand.
“Through advertising on pitch side screens and Sky and ESPN we will show the world what Swansea and Wales has to offer. From the beauty of the Gower coastline to the business opportunities available at SA1, we will take every opportunity to promote Swansea as a great place to visit and do business.”
Chris Holley, Leader of Swansea Council, said,
“The Swans playing in the Premier League is a great opportunity to raise the city’s profile to new audiences in the UK and overseas.
“Swansea is a beautiful place to visit and we are extending a warm welcome to encourage fans to extend their match stay or return at a later date.”
Brendan Rodgers, Manager of the Swans, said,
“Swansea is one of the most beautiful cities I've been to. It's absolutely incredible. That's why I was so pleased for the people of Swansea that we got promoted because it will magnify the beautiful city that they have and let the rest of the world see what a great place it is.”
The initiative will run from August 2011 to May 2012 at a total cost of circa £150,000.